The Smell Factor
What do home buyers notice first when they walk into your home? Is it the lighting, the décor, the temperature, or possibly the humming refrigerator? The first impression, according to science, is that it may very well be the scent of your home.
Our olfactory receptor cells are nerve cells that communicate directly to the brain. Smell is the sense most closely linked to memory, with pleasant smells evoking arousal, desire, and happiness. Positive scents result in approach behavior rather than avoidance. The scent of your home can either attract buyers or repel them!
However, context is crucially important. Visual and auditory cues can influence whether a scent is pleasant or unpleasant. This means that “appropriateness” makes a difference and can explain why a sunscreen lotion and coconut aroma go together. Also, a home seller should be mindful of subtlety and keeping scent low key as part of the home’s ambience. Remember, you are selling a home and not the smell of it.
Final take away, of course, is to use scent as one component of your home’s brand. Seek to appeal to positive emotions and memories. Your Invinci Real Estate Advisor can assist you with scent marketing as part of home staging. Attract buyers to browse your home, help them to remember it, and sell your home faster at the best price.
